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Series
This series contains Carol Karasick's copies of memoranda, draft and final state media plans, worksheets, Nielsen rating reports and media buying forms used in her role as the director of media planning during the primary elections for Campaign '76 Media Communications, the advertising arm of the President Ford Committee (PFC). Much of the series concerns strategic and budget revisions to state media plans for the 1976 presidential campaign. Also included are handwritten quantitative planning papers on such topics as media coverage, availability and costs, and effective and spill-over dollars. Also present are detailed demographic data, various state buying guidelines, and authorizations for political broadcast (APB's).
Collection: President Ford Committee Records
Carol Karasick's Files on the Primary Elections … This series contains Carol Karasick's copies of memoranda, draft and final state media plans, worksheets, Nielsen rating reports and media buying forms used in her role as the director of media planning during the primary elections for Campaign '76 Media Communications, the advertising arm of the President Ford Committee (PFC). Much of the series concerns strategic and budget revisions to state media plans for the 1976 presidential campaign. Also included …
Series
This series contains Dawn Sibley's memoranda, correspondence, notes, working papers, tables, charts, contracts, network program schedules and ratings, and printouts of media expenditures used in her role as the media director during the 1976 general election for Campaign '76 Media Communications, the advertising arm of the President Ford Committee (PFC). Topics include advertising strategy and tactics, media planning for prioritized states and special voter groups, budgets, Jimmy Carter advertising activity, network buying and requirements, network political coverage, various legal matters, and Federal Election Commission guidelines. Included are a media buying forms and procedures guide, demographic and market data, and media plans and Republican National Committee - CBS correspondence.
Collection: President Ford Committee Records
Dawn Sibley's Files on the General Election … This series contains Dawn Sibley's memoranda, correspondence, notes, working papers, tables, charts, contracts, network program schedules and ratings, and printouts of media expenditures used in her role as the media director during the 1976 general election for Campaign '76 Media Communications, the advertising arm of the President Ford Committee (PFC). Topics include advertising strategy and tactics, media planning for prioritized states and special voter …
Series
This series contains Carol Karasick's copies of memoranda, media plans, charts, tables, lists, maps, newspaper advertisements, contracts and tearsheets, budgets, and media buying forms used in her role as the director of media planning during the 1976 presidential general election for Campaign '76 Media Communications, the advertising arm of the President Ford Committee (PFC). Topics include media plans for selected states and special voter groups, analyses and recommendations of markets and expenditures, the Texas media budget, broadcast buying guidelines, and newspaper advertising. Included is detailed demographic and market data for locality and special voter groups. Also included are master newspaper lists, insertion orders detailing publication date, size and position of ad, and copies and samples of tearsheets submitted as proof of publication. Also filed here are invoices, payment correspondence, and broadcast authorizations.
Collection: President Ford Committee Records
Carol Karasick's Files on the General Election … This series contains Carol Karasick's copies of memoranda, media plans, charts, tables, lists, maps, newspaper advertisements, contracts and tearsheets, budgets, and media buying forms used in her role as the director of media planning during the 1976 presidential general election for Campaign '76 Media Communications, the advertising arm of the President Ford Committee (PFC). Topics include media plans for selected states and special voter groups, analyses …
Series
This series contains memoranda, correspondence, working papers, contracts, manuals, schedules, buying forms and invoices. It documents the purchase of radio and television time for campaign advertisements for Campaign '76 Media Communications, the advertising arm of the President Ford Committee during the 1976 presidential campaign. Included are departmental memoranda, budget summaries, network contracts and requirements, and traffic lists.
Collection: President Ford Committee Records
Files on the General Election … This series contains memoranda, correspondence, working papers, contracts, manuals, schedules, buying forms and invoices. It documents the purchase of radio and television time for campaign advertisements for Campaign '76 Media Communications, the advertising arm of the President Ford Committee during the 1976 presidential campaign. Included are departmental memoranda, budget summaries, network contracts and requirements, and traffic …
Series
This series contains memoranda, correspondence, financial data, notes, and resumes compiled by Robert Marik, deputy chairman of the President Ford Committee (PFC) during Gerald Ford's 1976 presidential campaign. The material concerns such PFC administrative matters as budget and fiscal control, candidates for employment, and volunteer recruitment and organization. Also filed here are organizing and strategic plans targeting various special voter groups from early in the primary campaign and a series of memoranda prepared by pollster Robert Teeter in December 1975 concerning voter attitudes.
Collection: President Ford Committee Records
Robert Marik's Subject Files … This series contains memoranda, correspondence, financial data, notes, and resumes compiled by Robert Marik, deputy chairman of the President Ford Committee (PFC) during Gerald Ford's 1976 presidential campaign. The material concerns such PFC administrative matters as budget and fiscal control, candidates for employment, and volunteer recruitment and organization. Also filed here are organizing and strategic plans targeting various special voter groups from early in the …
Series
This series contains memoranda, correspondence, contracts, lists, printed material, and various budget forms accumulated by Stanton Anderson and his assistants during planning for the President Ford Committee's (PFC) participation in the 1976 Republican National Convention in Kansas City. The file documents selection of a headquarters site, staff and delegate housing arrangements, advertising, security, and facilities rental. Also included is a detailed outline of all aspects of the planning operation and a strategy report on how Gerald Ford could win the nomination on the convention floor.
Collection: President Ford Committee Records
Convention Files … This series contains memoranda, correspondence, contracts, lists, printed material, and various budget forms accumulated by Stanton Anderson and his assistants during planning for the President Ford Committee's (PFC) participation in the 1976 Republican National Convention in Kansas City. The file documents selection of a headquarters site, staff and delegate housing arrangements, advertising, security, and facilities rental. Also included is a detailed outline of all aspects of the …
Series
This series contains miscellaneous letters received by President Ford Committee (PFC) staff during Gerald Ford's 1976 presidential campaign from the general public concerning a variety of campaign issues. A carbon copy of the staff response is attached. Many of the letters are messages of congratulation to Howard "Bo" Callaway on his appointment as PFC chairman.
Collection: President Ford Committee Records
Alphabetical Correspondence Files … This series contains miscellaneous letters received by President Ford Committee (PFC) staff during Gerald Ford's 1976 presidential campaign from the general public concerning a variety of campaign issues. A carbon copy of the staff response is attached. Many of the letters are messages of congratulation to Howard "Bo" Callaway on his appointment as PFC …
Series
This series contains memoranda, correspondence, and reports by President Ford Committee (PFC) state executive directors and field coordinators accumulated by Skip Watts, primary states coordinator, and Edward Terrill, convention states coordinator. Most of the material in this series relates directly to Gerald Ford's 1976 presidential campaign, including PFC organizing efforts and campaign activities at the state level. Topics include the rules governing delegate selection, delegate tallies and tracking, the appointment of state PFC officials, Ronald Reagan's campaign activities, phone bank operation, local media campaigns (including occasional transcripts of commercials and radio actualities), state campaign plans and budgets, and the results of state primary elections, caucuses, and conventions. The Ford Library did not receive a file for Massachusetts.
Collection: President Ford Committee Records
Primary Campaign Coordinators' Reference Files … This series contains memoranda, correspondence, and reports by President Ford Committee (PFC) state executive directors and field coordinators accumulated by Skip Watts, primary states coordinator, and Edward Terrill, convention states coordinator. Most of the material in this series relates directly to Gerald Ford's 1976 presidential campaign, including PFC organizing efforts and campaign activities at the state level. Topics include the rules governing …
Series
This series contains memoranda, correspondence, reports, clippings, budget information, demographic data, and personnel forms compiled by President Ford Committee (PFC) field coordinators, Skip Watts and William Russo, and special assistant to the political director Edward Terrill during Gerald Ford's 1976 post-nomination election campaign. Materials concern such topics as the evaluation of PFC state primary campaign personnel, state campaign plans and budgets, statistical studies from previous elections, Republican National Committee (RNC) phone bank organization, campaign debate reaction, recommended presidential letters and appearances, local congressional contests, and Jimmy Carter's state campaign organizations. For some states, the lengthy RNC publication, "Political Profiles of the States," and extensive clippings are included in the file. The amount of material varies greatly from state to state.
Collection: President Ford Committee Records
General Election State Files … This series contains memoranda, correspondence, reports, clippings, budget information, demographic data, and personnel forms compiled by President Ford Committee (PFC) field coordinators, Skip Watts and William Russo, and special assistant to the political director Edward Terrill during Gerald Ford's 1976 post-nomination election campaign. Materials concern such topics as the evaluation of PFC state primary campaign personnel, state campaign plans and budgets, statistical …
Series
This series contains carbon copies of memoranda and correspondence drafted by Skip Watts, President Ford Committee (PFC) coordinator for primary states during Gerald Ford's 1976 pre-nomination campaign and one of two field coordinators during the general election. Documents include communications Watts and his assistant, Barbara Wise, had with state executive directors, regional coordinators, White House staff, potential campaign workers and volunteers, and high-level PFC administrators such as Bo Callaway, Robert Visser, and Stuart Spencer. Topics include state campaign organizations and budgets, the Republican National Committee's phone bank operation, and delegate tallies and tracking.
Collection: President Ford Committee Records
Norman Watts' Chronological Files … This series contains carbon copies of memoranda and correspondence drafted by Skip Watts, President Ford Committee (PFC) coordinator for primary states during Gerald Ford's 1976 pre-nomination campaign and one of two field coordinators during the general election. Documents include communications Watts and his assistant, Barbara Wise, had with state executive directors, regional coordinators, White House staff, potential campaign workers and volunteers, and high-level …