The materials document Reichley's work on the 1976 presidential campaign, including general campaign strategy, development of long-range goals and policies, the presidential debates, and statements of President Ford's position on specific issues.
Series Description and Container List
Container List
Collection Overview
Scope and Content Note
The files of James Reichley cover the period May-October 1976 when he served as a political consultant for White House Chief of Staff Richard Cheney.
A journalist with practical experience in the political arena, Reichley assisted Cheney with President Ford's primary and general election campaigns. His broad responsibility was to consider long range goals and policies, and to generate new ideas. In particular, Reichley produced papers on campaign strategy and drafted statements expressing the President's position on a variety of issues. Although under the direction of Michael Raoul-Duval, Cheney's political assistant, Reichley usually worked most closely with Cheney himself.
As part of his work on general campaign strategy, Reichley was involved with outlining the long term "vision" of the Ford administration. This involvement ranged from writing analysis papers for Cheney on themes and programs for Ford to stress during the election, to weighing the advantages of potential campaign slogans.
Reichley's draft presidential statements are typical political campaign documents, full of fiery rhetoric about Ford's virtues and the opposition's mistakes and inconsistencies. Some of the material relates to the pre-nomination struggle between Ford and his Republican challenger, Ronald Reagan. The majority, however, covers Ford's contest with Jimmy Carter, the Democratic candidate for president. Subjects include housing, employment, crime, taxes, health, older Americans, and--in greater detail--the Ford-Carter debates and education. The major exception to the heavy political overtones of the files is Reichley's drafts of Ford's nuclear policy statement of October 28, 1976, which announced a far-reaching change in United States policy on nuclear proliferation.
The files consist of a relatively straightforward subject series, with multiple copies of a document often filed under a number of related folder titles. The majority of items are reports, speeches, and published materials, some dating back to 1974, which administration officials sent to Reichley for background information. Reichley's personal drafts of fact sheets, speeches, radio talks, position papers, and statements are fewer in number, but are also easy to pick out because he typed them on his own distinctive typewriter.
Related Materials (May 1984)
The Ford Library currently has available a number of other collections that are closely related to Reichley's work and the 1976 campaign. Most significant are the Michael Raoul-Duval Papers and various sections of the PL-Political Affairs category in the White House Central Files. On the issue of nuclear policy, Glenn R. Schleede's files contain a wide range of documents, including a full set of drafts leading up to Ford's nuclear proliferation statement of October 28.
Details
2.0 linear feet (ca. 4,000 pages)
Gerald R. Ford (accession number 77-107)
Access
Open. Some items are temporarily restricted under terms of the donor's deed of gift, a copy of which is available on request, or under National Archives and Records Administration general restrictions (36 CFR 1256).
Copyright
Gerald Ford donated to the United States of America his copyrights in all of his unpublished writings in National Archives collections. The copyrights to materials written by other individuals or organizations are presumed to remain with them. Works prepared by U.S. Government employees as part of their official duties are in the public domain.
Processed by
Dennis Daellenbach, May 1984
Biography
A. James Reichley
1929 - Born, St. Clair, Pennsylvania
1946-50 - B.A. University of Pennsylvania
1951-53 - U.S. Army, Counter Intelligence Corps
1953-54 - Technical editor, Franklin Institute, Philadelphia
1955-56 - M.A. Harvard University
1957-61 - Political reporter, Pottsville Republican, Pottsville, Pennsylvania
1961-62 - Legislative Assistant, Sen. Kenneth Keating of New York
1963-67 - Assistant to the Governor, Gov. William Scranton of Pennsylvania
1967-72 - Associate Editor, Fortune magazine
1970 - Consultant, President's Commission on Student Unrest
1972-76 - Board of Editors, Fortune magazine
1976 - Consultant, White House staff
1977-? - Senior Fellow, Department of Governmental Service, Brookings Institution, Washington, D.C.
Author:
- The Burying of Kingsmith, Houghton Mifflin, 1957 (novel)
- Hail to the Chief, Houghton Mifflin, 1960 (novel)
- States in Crisis, University of North Carolina Press, 1964
- Conservatives in an Age of Change: The Nixon and Ford Administrations, Brookings Institution, 1981
- Religion in American Public Life, Brookings Institution Press, 1985
- The Life of the Parties, Rowman & Littlefield, 2000
- The Values Connection, Rowman & Littlefield, 2001
- Faith in Politics, Brookings Institution Press, 2002